Hi, I'm Iago Gomes 👋
Expert in Server-side Tracking
- â–¸7+ years in Digital Analytics and Solutions Engineering
- â–¸100+ implementations across e-commerce, lead generation, agencies, and SaaS
Nobody wakes up wanting a server-side migration.They wake up wanting back the revenue they're leaving on the table.
I make sure your media spend is tracked the way the ad platforms expect. With clean, enriched data, your bids in Meta and Google auctions get sharper, and your campaigns finally scale.
What I do
Complete GTM Server-side implementation
Migration of your pixels to a server with a dedicated container. Includes custom domain configuration, server-side tags, and full validation.
Identity resolution
Implementation of first-party cookies to create a unique User ID that tracks the customer throughout the entire journey, even across different sessions.
Consent & Cookie Storage
Ensure LGPD compliance and maintain a clean signal, without losing attribution cookies to ITP or ad blockers.
Conversion APIs: Meta, Google Ads, GA4 & more
Every server-side API implemented, user parameters enriched, and high advanced-match quality.
Offline Conversions from CRM or Webhooks
Import conversions via API to track the full funnel. Sync your CRM and other channels with your campaigns in real time.
Where your tracking costs you money
Conversions that never reach Meta or Google
Ad blockers, ITP, and Safari hide them before they arrive. The server recovers that lost signal.
The average ROAS lift you're leaving on the table
Missing, delayed, or low-quality data caps campaign performance and keeps you from scaling with confidence.
Bot and crawler traffic contaminating your metrics
Filter out bots and AI crawlers before they reach the platforms, so you optimize on real human behavior.
Official Partner
Case studies
What clients say
"Facebook was missing 30% of our sales. Once that was fixed, scaling the campaigns got far easier."
Amber Harris · CMO
"One of the best I've worked with on tracking and data analysis. The quality of delivery is genuinely professional."
Wendy Vann · Ecommerce Manager
"Most companies have no idea how pixels hurt media performance, it's very quick to notice the results!"
Bryan Gabbard · Founder
Make the algorithm play for your marketing team
Let's be honest, the most underrated part of your marketing is tracking, even though it's a fundamental component for performance.
The better the data you feed the algorithm, the harder it works for your business.
Want to know how we can work together?
Book a meeting or send a message to iago@sccaladigital.com